The New Partnership Between the WWE and the NEA: I See How It’s Good for the Companies, but How Do the Kids Benefit?
This is an interesting & compelling article by Rosalind Wiseman on the partnership between the WWE and the National Education Association. She talks about the irony of the anti-bullying message that the WWE purports to deliver and the political & business agenda that motivates their efforts to become more “family-friendly.”
It is clear how the WWE benefits from a partnership with the NEA. And I even “get” how the NEA thought this partnership might be a good idea. But I can’t for the life of me figure out how kids are supposed to benefit. Isn’t that the group that both say they are aiming to reach? Seems like a whole lot of exploitation to me…
This entry was posted by signewhitson on June 17, 2011 at 10:06 am, and is filed under bullying, media messages. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site.
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