The Kind Campaign’s Big Challenge: Re-Tooling Monster High’s Message
Interesting article by Rosalind Wiseman, supporting the founders of the Kind Campaign while challenging them to advocate for more positive products and images for young girl consumers:
Love Wiseman’s concluding statement, “…it’s wonderful to change a girl’s life when she realizes the worth of being kind to others but it’s transformational to the culture if institutions like Mattel can similarly own up to “girl on girl” crime and become more KIND, and truly support girls in the process.”
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